How to open a car rental agency?

Are you passionate about the automotive sector and want to open your own car rental company? Don’t be hasty! This market has some specific characteristics that you need to know before you start renting cars.

The car rental industry is an extremely concentrated market. Most of the market is dominated by a small group of companies (Europcar, Avis, Hertz, Ucar, Ada, etc.), and the initial investments are quite high. For all these reasons, joining a franchise network can be particularly attractive to opening a car rental business.

We explain in detail the essential elements to consider when becoming a car rental company!

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Who can open a car rental agency?  Generally, before opening a car rental company, it is recommended to have prior experience as a customer service representative at a car rental company. A two-year tertiary degree (or equivalent) is often required during the recruitment process.

To establish your agency and maximize your chances of success, it is advisable to have a bachelor’s degree in Tourism or a travel consultant training course at a school specializing in tourism. 

Previous professional experience in tourism and/or the hotel and restaurant industry is a plus.

There is no specific training program for this profession. Therefore, it is entirely possible to work in the car rental business without a degree.

However, running a car rental agency requires a solid knowledge of business management and customer relations. Financial elements, contracts, monitoring key performance indicators (KPIs), etc., are concepts that must be mastered to maximize the chances of success and develop a sustainable business.